Since 1984 Mac has been at the forefront of creative innovation. They have made leaps and bounds towards a improving media and communication. As a designer, this has greatly influenced the way we interact with each other. Due to such advances in creative programs, I have the ability to consider design in a much broader perspective. With media just a click away, design is everywhere. Mac has had an affect on how people communicate, which has an affect on how we consider design.
Mac design sense is evident in everything they produce. From typography to packaging, they have established a simple less is more approach. They have also married the style with functionality. Just because something works doesn't mean that the esthetic value should be ignored.
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